Personalised Interactive Video

Evolve to Video that Interacts with your customers

ZipVideo

Zipform Digital partnered with Pitney Bowes to allow us to provide an end to end Personalised Interactive Video solution from data management to execution.

Market leaders are always looking for new ways to captivate and engage customers. That’s because customer experience matters more than ever. Your customers now require richer interactions, deeper personalisation and greater access to information and options.  By leveraging a new kind of video, you can create unique, real-time video experiences that deepen relationships. It’s called ZipVideo.

With ZipVideo, you can:

  • Drive sales volume and velocity.
  • Service customers for less.
  • Explain bills and statements.
  • Reduce call volume.
  • Increase on-time bill payments.

How it Works

Step 1: Discovery and diagnostic questionnaire

By collaboratively completing our discovery and diagnostic questionnaire, all parties can start defining; business objectives, use case definition, roles and responsibilities, high-level scope of work, measurements for success and timelines.

Step 2: Experience workshop

Our one day session enables you to dive deeply into the discovery and diagnostic questionnaire, and examine your; existing collateral, supporting data, best presentations, recruitment pitches and customer service procedures.

Every activity is designed to capture and replicate the best of your best.

Step 3: Production

The elected agency will produce any required graphics and shoot any necessary video, which is then edited into individual scenes. We prepare the Interactive Personalised Video experience and coordinate any integration with your systems.  Once you’ve had a chance to review the content and user experience, we make any final changes or optimisations and then activate the live service. Simply add our plug-in code to your website and you’re all set.

Analytics

Post production, you can get a detailed evaluation of your customers’ video journeys such as viewer flow, where drop offs are occurring and recommendations on where to make improvements to the video.

Benefits to you

Impactful

Unique, real-time experiences that deepen relationships.

  • Use customer data to personalise video content.
  • Respond to viewer preferences in real time.
  • Reach dozens of clients or millions of prospects.

Effective

Expert interaction without the overhead.

  • Captivate and inspire clients, customers, prospects and employees.
  • Explain everything from statements to procedures in clear, easy-to-understand ways.
  • Process complex mail with real-time, integrated, end-to-end tracking and control.

Versatile

Any audience, any category, any scale.

  • Engage customers with the feel of live, one-to-one interactions.
  • Combine the cost-effectiveness of email, web and mail with rich interaction options that scale.
  • Easily integrate Zip Video into existing systems and workflows to create a seamless user experience.

Predictive

Anticipates customer needs.

  • Present the best next engagement automatically.
  • Empower your sales teams with simple, automated lead qualification.

Proven

Data-driven results that improve your bottom line.

  • Achieve engagement levels ten times greater than standard videos.